Privacy Policy

Last updated: February 22, 2026

SIMDIN ("we," "our," or "us") operates the simdin.ai website and the SIMDIN application (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

1. Information We Collect

Information you provide

  • Account information: name, email address, and password when you register.
  • Dietary preferences: dietary restrictions, allergies, cuisine preferences, household size, and budget information you provide through questionnaires or the smart assistant.
  • Meal plan data: meal plans you generate, recipes you favorite, ratings you submit, and ingredient substitutions you make.
  • Payment information: processed by Stripe; we do not store credit card numbers.

Information collected automatically

  • Usage data: pages visited, features used, and interactions with the Service.
  • Device information: browser type, operating system, and device identifiers.
  • Log data: IP address, access times, and referring URLs.

Third-party integrations

  • Kroger: if you connect your Kroger account, we access product search and cart functionality via Kroger's API using OAuth tokens. We do not store your Kroger password.

2. How We Use Your Information

  • Generate personalized meal plans and grocery lists
  • Improve our recommendation engine based on your preferences and behavior
  • Process transactions and manage your account
  • Send service-related communications (account verification, password resets)
  • Analyze usage patterns to improve the Service
  • Prevent fraud and enforce our terms of service

3. Data Sharing

We do not sell your personal information. We may share data with:

  • Service providers: hosting, email delivery, payment processing, and analytics providers that help us operate the Service.
  • Kroger: only the data necessary to search products and manage your cart, when you choose to connect your account.
  • Legal requirements: if required by law, court order, or governmental authority.

4. Data Retention

We retain your account data for as long as your account is active. If you delete your account, we remove your personal information within 30 days, except where retention is required by law.

5. Data Security

We use industry-standard security measures including encryption in transit (TLS), hashed passwords (Argon2), and secure OAuth token storage. However, no method of transmission or storage is 100% secure.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal information
  • Export your data in a portable format
  • Opt out of non-essential data processing
  • Withdraw consent at any time

To exercise these rights, contact us at [email protected].

7. Cookies

We use essential cookies for authentication and session management. We use analytics cookies to understand how visitors interact with our marketing site. You can disable cookies in your browser settings.

8. Children's Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy, contact us at [email protected].